What criteria are used to segment users?

User segmentation is the division of an audience into groups based on certain criteria for more precise targeting and product improvement. The main segmentation criteria:

• Demographic: age, gender, income level, education.
• Geographic: country, region, city.
• Behavioral: frequency of product use, types of actions, loyalty, response to marketing campaigns.
• Psychographic: interests, values, lifestyle.
• Technical: devices used, operating systems.

For example, for a mobile app, segments can be distinguished by activity (active users, inactive), device type (iOS, Android), and geography to adapt functionality and marketing to each group's characteristics.