What is lifecycle marketing?

Lifecycle marketing is an approach to marketing that focuses on engaging with the customer at all stages of their lifecycle with a product or service. The goal is not only to attract the user but also to retain them, increase loyalty, and boost lifetime value (LTV).

The main stages of lifecycle marketing:

• Acquisition
• Activation
• Retention
• Revenue
• Referral programs

Example: after user registration, a welcome email is sent (activation), followed by regular useful notifications (retention), upgrade offers (revenue), and incentives for inviting friends (referrals).