What is winback?

Winback is a strategy in product management and marketing aimed at re-engaging former or inactive users or customers. The goal of winback is to restore interest and engagement from an audience that has stopped using a product or service.

Examples of winback activities:

• Sending personalized emails with offers or discounts.
• Remarketing through advertising.
• Introducing new features that may interest former users.

Winback is important for growth, as bringing back old users is often cheaper and more effective than acquiring new ones.