When should you use polls instead of interviews?

Surveys are useful when you need to quickly gather quantitative data from a large audience with minimal costs. They are suitable for testing hypotheses, measuring satisfaction, collecting statistics, and analyzing trends.

Interviews are better for gaining a deep understanding of users' motivations, behaviors, and needs, especially when context and the ability to ask clarifying questions are important.

Example:

• If you want to find out how many users prefer a certain feature — use a survey.
• If you want to understand why users choose a particular product — conduct an interview.

Thus, surveys are effective for large-scale data collection, while interviews are better for qualitative analysis.