What is ICE for growth?

ICE is an abbreviation that, in the context of growth (product growth), stands for Impact, Confidence, Ease. It is a method for prioritizing hypotheses and tasks for product growth.

• Impact: How strongly the change will affect key metrics or growth.
• Confidence: How confident you are in the accuracy of the impact assessment and the hypothesis's success.
• Ease: How simple and quick it is to implement the change.

Each parameter is assigned a score (usually from 1 to 10), after which a final score is calculated, for example, using the formula:

ICE Score = (Impact × Confidence) / Ease

This approach helps focus on tasks that will bring the maximum effect with minimal costs and a high probability of success.

Example:

Hypothesis	Impact	Confidence	Ease	ICE Score
Improve onboarding	8	7	4	14
Add a new feature	6	5	2	15

Thus, ICE helps make informed decisions in product growth.