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What metrics should be monitored one month after launch?

sobes.tech AI

Answer from AI

One month after product launch, it is important to monitor metrics that show how the product is perceived by users and how well it achieves business goals. Key metrics:

  • User activity (DAU/MAU) — how many users regularly use the product.
  • Retention — what percentage of users return after 7, 14, 30 days.
  • Conversion — how effectively users go through key stages (registration, purchase, etc.).
  • Engagement — session duration, number of actions per user.
  • Errors and bugs — number and types of issues faced by users.
  • Financial indicators — revenue, average check, LTV.

These metrics will help understand how in-demand the product is and where there are bottlenecks for improvement.