How would you measure the success of Stories on social media?

To measure the success of Stories on social media, several key metrics can be used:

• Number of views (Impressions) — how many users viewed the Story.
• Engagement — reactions, responses, reposts of Stories.
• Average viewing time — how long users watch the Stories.
• Conversion — clicks on links or completion of target actions from Stories.
• Retention — how many users return to view new Stories.

Analyzing these indicators will help understand how interesting the Stories are to the audience and whether they achieve their set goals, such as increasing brand awareness or boosting sales.