What product analytics tools do you use?

Product analytics often use the following tools:

• Google Analytics / Firebase Analytics — for tracking user behavior, events, and conversions.
• Mixpanel — for analyzing user funnels and cohort analysis.
• Amplitude — a powerful tool for in-depth product analytics and segmentation.
• Yandex.Metrica — popular in the Russian-speaking segment, with heat maps and behavior analytics.
• Tableau / Power BI — for visualization and dashboard creation based on collected data.
• SQL and BI tools — for custom queries and data analysis from databases.

The choice depends on the tasks: for quick assessment of user actions, Mixpanel and Amplitude are suitable; for comprehensive analytics, BI systems are recommended.