Retention D7 is below the benchmark. Where to dig?

If Retention D7 (user retention on the 7th day) is below the benchmark, it is worth analyzing several key aspects:

1. Product quality and relevance: The product may not meet user expectations or solve their problems.
2. Onboarding: A complex or unclear registration and first-use process reduces the likelihood of return.
3. Activities and motivation: Lack of interesting events, notifications, or incentives for repeated use.
4. Technical issues: Bugs, errors, poor performance can scare users away.
5. Segment analysis: Retention might be low in certain user segments — it is worth segmenting the audience and understanding the reasons.

Where to dig:

• Conduct surveys and interviews with users to understand their experience.
• Analyze the activation funnel and identify drop-off points.
• Check feature usage metrics and identify unused features.
• Compare the product with competitors on key parameters.

Next steps — improve onboarding, add useful features, fix bugs, and personalize the experience.