How does supply-side retention differ from demand-side?

Supply-side retention and demand-side retention are two approaches to user or customer retention, focused on different sides of the market.

• Supply-side retention focuses on retaining providers or manufacturers of goods/services. For example, in a marketplace, this refers to sellers who need to continue operating on the platform.

• Demand-side retention aims to retain consumers or buyers so they continue to use the product or service.

The difference is that for a successful product, both sides need to be retained: providers (to keep the supply attractive) and consumers (to maintain demand). Metrics and strategies for each side can differ significantly, as motivations and behaviors are different.