How to determine the target audience of a new product?

Defining the target audience of a new product begins with analyzing the problem that the product solves. It is necessary to understand who experiences this problem and who will benefit most from the product.

Main steps:

1. Market and user research: collecting data through surveys, interviews, competitor analysis.
2. Audience segmentation: dividing users by demographic, behavioral, geographic, and other characteristics.
3. Creating user profiles (personas): describing typical representatives of the target audience with their needs and motivations.
4. Testing hypotheses: verifying assumptions about the target audience through MVPs or prototypes.

For example, if you are developing an application for learning foreign languages, the target audience could be students and adults wishing to improve their language skills, with varying levels of initial knowledge and motivation.