What mistakes do PMs make in user interviews?

Common mistakes PMs make during user interviews:

• Leading questions — asking questions that steer the user towards a desired answer rather than honest opinions.
• Lack of preparation — not planning interview scenarios and goals, leading to vague and unstructured conversations.
• Too general questions — questions without specifics, making it difficult to obtain useful information.
• Ignoring emotions and context — not paying attention to non-verbal signals and the user's environment.
• Lack of active listening — interrupting, not clarifying details, and not allowing the user to fully express themselves.
• Asking too many questions at once — overwhelming the user, which reduces the quality of responses.
• Not recording results — not taking notes or recording leads to losing valuable information.

By avoiding these mistakes, PMs can gain more accurate and useful insights for product development.