Tell us about your experience with P&L economics and unit economics, and calculating business cases.

Experience with P&L (Profit and Loss) and unit economics involves analyzing revenues and expenses to assess the profitability of a product or business. In P&L, I focus on creating a report that reflects revenue, cost of goods sold, operating expenses, and net profit, which helps understand the financial state of the project.

Unit economics helps evaluate efficiency at the level of a single product or service unit, for example, calculating CAC (Customer Acquisition Cost), LTV (Lifetime Value), margin, and breakeven point. This is important for making decisions about scaling or optimization.

When calculating business cases, I build financial models considering key metrics, growth scenarios, costs, and risks. For example, I calculate how many users need to be attracted to cover costs and become profitable, or what the ROI will be when changing the price or promotion channel.

An example of a simple unit economics calculation:

- Selling price: 1000 ₽
- Cost of goods sold: 400 ₽
- CAC: 300 ₽

Margin profit per unit = 1000 - 400 = 600 ₽
Unit economics = Margin profit - CAC = 600 - 300 = 300 ₽ (profit from one customer)