What is launch tier (T1/T2/T3)?

Launch tier (T1/T2/T3) is a classification of the product or feature launch stages that helps structure and manage the process of bringing a product to market.

• T1 (Tier 1) — initial launch, often limited to a small group of users or internal testing. The goal is to verify basic functionality and gather initial feedback.
• T2 (Tier 2) — expanded launch, covering a broader audience, possibly specific market segments. More data on user behavior is collected, and potential issues are identified.
• T3 (Tier 3) — full public launch for all users. The product or feature is considered ready for large-scale use.

This approach minimizes risks, allows for gradual product improvement, and helps adapt marketing strategies based on feedback and metrics at each stage.