What is a soft launch?

Soft launch is a stage where a product or service is made available to a limited audience rather than the general public. The goal is to test the product in real conditions, gather feedback, identify, and fix bugs before a full-scale release.

Features of a soft launch:

• Limited geographic region or user group.
• Minimal marketing to avoid attracting too many users.
• Collecting usage metrics, feedback, and bugs.
• Ability to quickly make changes and improvements.

For example, a mobile app might initially be released only in one country to test stability and user response, then launched globally.

Soft launch helps reduce risks and improve product quality.