What is DAU/MAU stickiness?

DAU/MAU stickiness — this is a metric that shows how actively users return to the product. It is calculated as the ratio of DAU (Daily Active Users) to MAU (Monthly Active Users).

A high stickiness value (for example, 20-30% and above) indicates that users regularly use the product rather than visiting once a month. This is an important retention and engagement metric that helps understand how "sticky" the product is for the audience.

Example: if an app has 1000 MAU and 300 DAU, then stickiness = 300 / 1000 = 30%."},{