How does quantitative research differ from qualitative?

Quantitative research focuses on collecting and analyzing numerical data that can be measured and statistically processed. It answers questions like "how many?", "how often?", "to what extent?" and helps identify patterns and trends.

Qualitative research aims to understand the reasons, motivations, opinions, and experiences of users. It answers questions like "why?", "how?", "in what way?" and typically uses interviews, observations, and focus groups.

Example:

• Quantitative: survey of 1000 users with multiple-choice answers.
• Qualitative: in-depth interviews with 10 users to understand their behavior.

Both approaches are often combined for a more comprehensive understanding of the product and audience.