How to use the Kano Model for prioritization?

The Kano Model helps prioritize product features by categorizing them based on their impact on user satisfaction:

• Must-be — basic functions without which the product cannot operate. Their absence causes dissatisfaction, but their presence does not increase loyalty.
• Performance — functions that directly influence satisfaction: the better they are implemented, the higher the satisfaction.
• Delighters — unexpected features that significantly increase loyalty, but their absence does not cause dissatisfaction.

For prioritization:

1. First, ensure Must-be features — without them, the product is not viable.
2. Improve Performance features — they provide direct value growth.
3. Add Delighters to stand out in the market and increase loyalty.

Use user surveys with questions about desired features and reactions to their presence/absence to classify features according to the Kano model and make decisions based on real preferences.