What are growth loops?

Growth loops are cyclic mechanisms of product growth, where the result of one stage becomes the input for the next, creating a self-sustaining process of attracting and retaining users.

Unlike linear funnels, growth loops repeat and scale themselves. Example:

• A user invites friends (referral program).
• Invited users register and start using the product.
• New users invite their friends, and the cycle repeats.

Effective growth loops help the product grow organically and sustainably, reducing dependence on external marketing costs.