What are the segments in the lifecycle?

The product lifecycle typically includes several key stages:

1. Introduction — launching the product to the market, active promotion, attracting initial users.

2. Growth — rapid increase in the number of users and revenue, expanding functionality, optimizing processes.

3. Maturity — stabilization of growth, maximum market penetration, increased competition.

4. Decline — decreasing interest in the product, reduced sales, possible withdrawal from the market or rebranding.

For a product manager, it is important to understand these stages in order to adapt development strategies, marketing, and product support, especially during the growth phase where the focus is on scaling and user retention.