What data is collected in product analytics?

In product analytics, data is collected to understand how users interact with the product in order to improve it. The main types of data:

• User behavior: clicks, page views, time on screen, sequence of actions.
• Conversions: performing target actions (purchase, registration, subscription).
• Demographic data: age, gender, geography (if available).
• Technical data: device, operating system, browser.
• Errors and crashes: crash logs, application failures.

This data helps identify bottlenecks in the product, evaluate the effectiveness of changes, and make fact-based decisions.