How to use G2 / Capterra for analysis?

G2 and Capterra are review and rating platforms for software products that help analyze competitors and the market. To use them for analysis:

• Find product categories relevant to your market.
• Study user ratings and reviews to understand strengths and weaknesses of competitors.
• Pay attention to common complaints and customer wishes — this helps identify opportunities to improve your product.
• Compare functionality, prices, and user experience.
• Use filters by company size, industry, and other parameters for more precise analysis of the target audience.

Such analysis helps make informed decisions on product development and positioning in the market.