What is the good-better-best approach?

The good-better-best approach is a product or service positioning strategy with three levels of quality and price to cover different market segments and maximize revenue.

• Good — a basic, affordable option with minimal features.
• Better — an improved option with additional features and benefits.
• Best — a premium version with the maximum set of features and services.

This approach helps clients choose the most suitable option for themselves, and companies to encourage upselling and increase the average check. For example, in a SaaS product, different plans can be offered with varying functionalities and support.