How to prioritize bugs vs features?

Prioritization of bugs and features is based on their impact on the business and the user. Typically, the following factors are considered:

• Impact on the user: bugs that block key functionality or lead to data loss are prioritized over new features.
• Frequency of occurrence: bugs encountered by a large number of users are more important than rare ones.
• Business value: new features that can significantly increase revenue or retention may receive a high priority.
• Risks and costs: the complexity of fixing a bug or developing a feature affects the timelines.

A priority matrix or the RICE method (Reach, Impact, Confidence, Effort) is often used to evaluate and compare tasks. Ultimately, critical bugs are usually fixed first to avoid degrading the user experience, followed by the development of new features.