What is the role of marketing in a launch?

The role of marketing in product launch is to ensure the successful entry of the product into the market and reaching the target audience. The main tasks of marketing at this stage are:

• Creating awareness — informing potential users about the new product through advertising campaigns, PR, social media.
• Generating interest and demand — demonstrating the advantages and unique features of the product, stimulating the desire to try or buy.
• Supporting sales — preparing materials for the sales department, training, organizing events.
• Gathering feedback — monitoring market reactions, user reviews for prompt product improvement.

Thus, marketing provides communication between the product and the market, helping to launch the product as effectively as possible and laying the foundation for its further growth.