Как PM может найти причину падения retention?

To identify the cause of retention decline, a PM can use the following approach:

1. Data analysis: Study retention metrics by user cohorts to understand when and for which groups of users the decline started.

2. User segmentation: Divide users by traffic sources, devices, geography, app versions, and other parameters to identify segments where retention dropped more significantly.

3. Analysis of changes: Check what changes in the product, marketing, or external factors occurred before the retention decline (releases, updates, promotions, competitors).

4. User feedback: Review reviews, support inquiries, survey results to identify potential issues or dissatisfaction.

5. Hypothesis testing: Formulate hypotheses about the causes of decline and test them using A/B tests or additional research.

6. Visualization and reports: Use dashboards and analytical tools to monitor dynamics and identify anomalies.

This systematic approach helps identify root causes and take measures to improve user retention.