Junior
What are DAU and MAU?
sobes.tech AI
Answer from AI
DAU (Daily Active Users) — this is the number of unique users who actively used the product or service in one day.
MAU (Monthly Active Users) — the number of unique users who actively used the product in the last month.
These metrics help assess engagement and audience growth. For example, if an app has 1000 DAU and 5000 MAU, it means that on average 20% of monthly users are active daily. A high DAU/MAU ratio indicates high loyalty and frequent use of the product.