What is the storytelling technique in presentations?

The storytelling technique in presentations involves using a narrative approach to convey information. Instead of dryly listing facts, the presentation is built like a story with logical development, heroes (such as users or the product), conflict (problem), and solution.

For stakeholders, this helps to:

• Make the information more memorable and understandable
• Elicit an emotional response and interest
• Easier to convey the value of the product or idea

For example, instead of "Our product increases sales by 20%" you can tell a story of a client who, thanks to the product, solved a specific problem and achieved success.