How did the 50 CustDev interviews go? Were you given a customer base from Pyrus and did you call yourself?

To conduct 50 CustDev interviews with the Pyrus client base, segmentation analysis is usually performed first to select a representative sample. Then, the manager contacts clients directly — most often by phone or email, using the provided database.

During the calls, it is important to:

• Introduce yourself and explain the purpose of the interview.
• Ask open-ended questions to understand user needs, pains, and behaviors.
• Record insights and clarify details.

Thus, the client base serves as the foundation for contacts, and the interviews are conducted in a live conversation format, which allows for obtaining quality feedback and identifying real problems and opportunities for the product.