What is Impact Mapping?

Impact Mapping is a visual planning and prioritization technique that helps connect business goals with specific actions and outcomes. It is structured as a tree, where:

• The top is a goal or business result to be achieved.
• The next level includes actors (people or systems) who can influence the achievement of the goal.
• Then, desired changes in the behavior of these actors.
• And finally, specific features or tasks that will help induce these changes.

This approach helps focus on what truly matters for the business and avoid creating unnecessary features. Impact Mapping improves communication between teams and promotes more conscious decision-making in product planning.