What to do with a feature that is loved by only 5% of users?

If only 5% of users like a feature, it is important to understand who these users are and how valuable they are to the business. You should analyze:

• How this feature affects retention or acquisition of customers.
• Whether there is an opportunity to improve the feature so that it becomes more useful for a larger number of users.
• The cost of supporting and developing this feature.

If these 5% are key users or generate significant profit, it is worth maintaining and developing the feature. If the feature is insignificant and requires many resources, consider removing or reworking it. It is important to make decisions based on data and business goals, not just the number of users.