What is an aha-moment in onboarding?

An Aha-moment in onboarding is the moment when a user first realizes the value of the product, understands how it solves their problem or improves their life. This is a key stage that increases engagement and the likelihood of continued use.

For example, in a task management app, an Aha-moment might occur when a user successfully creates and completes a task for the first time, seeing how it helps organize their work. It is important that the onboarding is designed to bring the user to this moment as quickly as possible, thereby increasing retention.