How does discovery differ between B2B and B2C?

Discovery in B2B and B2C differs in target audience, processes, and research methods.

In B2B (business-to-business), discovery focuses on understanding complex business processes, company needs, and their internal users. It involves in-depth interviews with multiple stakeholders, analysis of business models, and aligning decisions across various levels of decision-making.

In B2C (business-to-consumer), discovery is oriented towards the mass user, their behavior, motivations, and pain points. Quantitative methods (surveys, analytics) and qualitative methods (interviews, usability tests) are often used to understand broad audience segments.

Key differences:

• Target audience: companies vs. end-users.
• Methods: in-depth interviews and business analysis vs. mass research and behavioral analysis.
• Goals: optimizing business processes vs. improving user experience and satisfaction.

Thus, B2B discovery requires a more complex and multi-level approach, while B2C is more scalable and user-behavior oriented.