How does a platform strategy differ from a product strategy?

Platform strategy and product strategy differ in focus and scale:

• Product strategy is focused on creating and developing a specific product or set of products aimed at satisfying certain user needs. The goal is to maximize the value and competitiveness of the product.

• Platform strategy focuses on creating an ecosystem that connects different products, services, and participants (users, partners, developers). The platform provides infrastructure and standards for interaction, encouraging network effects and scalability.

Example: a company may have a product strategy for a mobile app, and a platform strategy for an ecosystem that integrates apps, services, and third-party developers.

Thus, platform strategy is more scalable and aimed at creating an environment for many products and participants, whereas product strategy is focused on the success of a specific product.