What is session replay and when should it be used?

Session replay is a technology for recording and reproducing user actions on a website or application. It captures clicks, scrolls, mouse movements, keyboard input, and other interactions, allowing the session to be replayed as a video or interactive playback.

Session replay is used for:

• Analyzing user behavior and identifying usability issues.
• Debugging and reproducing bugs that are difficult to replicate otherwise.
• Optimizing the interface and improving user experience.
• Customer support, where you can see exactly what the user did.

It is important to consider privacy issues and comply with data protection laws (e.g., GDPR), by hiding or not recording personal information.

Example of use: a product team notices a high bounce rate on the checkout page. Using session replay, they see that users are confused by the form and often click inactive buttons, which helps quickly improve the interface.