How to present analytics results to stakeholders?

For effective presentation of analytics results to stakeholders, it is important to:

• Prepare clear and understandable visualizations (charts, diagrams) that illustrate key findings.
• Focus on the business goal and how analytics help in decision-making.
• Avoid overly technical details if the audience is not technical.
• Present specific recommendations or action options based on data.
• Use storytelling — tell a story that connects data with real business problems.

For example, you can start with describing the problem, then show key metrics and trends, and conclude with suggestions for improvement.