Is the trial-to-paid conversion rate of 18% the same for all segments? How did you decide what to develop?

The trial-to-paid conversion rate of 18% is usually not the same for all user segments. Different segments may have varying levels of engagement, needs, and willingness to pay.

To make decisions about what to develop further, the following are typically analyzed:

• Behavior and characteristics of segments with high and low conversion rates.
• Feedback from users (surveys, interviews).
• Product usage metrics (which features are used most often, where difficulties arise).
• Economic efficiency and potential growth of segments.

Based on this data, hypotheses are formed, and the development of features that can increase conversion in the most promising segments or expand the audience is prioritized. For example, if a low-conversion segment faces difficulties with setup, onboarding can be improved. If a high-conversion segment needs additional features, they should be developed first.