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What is a go-to-market strategy?
sobes.tech AI
Answer from AI
Go-to-market strategy (GTM) — is an action plan that defines how a company will bring a product or service to market and reach target customers.
Key components of a GTM strategy:
- Defining target audience and market segments
- Sales and marketing channels
- Pricing policy
- Product positioning
- Launch and promotion plan
For example, when launching a new app, a GTM strategy may include choosing online advertising, collaborating with bloggers, identifying key features for promotion, and setting subscription prices.