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What is the stickiness ratio?
sobes.tech AI
Answer from AI
The stickiness ratio is a metric that shows how regularly users return to a product or service. It is usually calculated as the ratio of DAU (Daily Active Users) to MAU (Monthly Active Users).
Formula:
Stickiness ratio = DAU / MAU
If the value is close to 1 (or 100%), it means users actively and frequently use the product. If it is low, users visit rarely and irregularly. This metric helps assess audience engagement and loyalty.