What are good values for DAU/MAU?

DAU (Daily Active Users) and MAU (Monthly Active Users) are key metrics for measuring user engagement.

Good DAU/MAU values depend on the type of product, but generally:

• DAU/MAU around 20-30% is considered normal for many applications.
• DAU/MAU above 50% indicates a high level of engagement.

For example, if an app has 100,000 MAU, then with a DAU of 20,000, the DAU/MAU ratio will be 20%, indicating that 20% of users are active daily.

A high DAU/MAU ratio suggests good retention and regular use of the product.