What is Jobs-to-be-Done and how to apply it in the framework?

Jobs-to-be-Done (JTBD) is a theory and methodology that helps understand what task (job) a user is trying to accomplish with a product or service.

The main idea: people 'hire' a product to complete a specific job in their life. The focus shifts from product features to actual needs and usage context.

How to apply JTBD within the framework:

• Defining Jobs: identify key tasks that users want to solve.
• Focus on outcomes: understand what results and success criteria are important for the user.
• Develop solutions: create products and features that effectively help accomplish these tasks.
• Prioritization: evaluate which Jobs are most significant and poorly addressed by current solutions.

Example: instead of just improving the note-taking app's functionality, understand that users want to "quickly capture ideas without distractions" — and optimize exactly that process.

JTBD helps create products focused on real needs, not on technical capabilities or trends.