What is self-serve analytics?

Self-serve analytics is an approach to analytics where users (e.g., managers, marketers, product teams) can independently access and analyze data without constant help from data specialists or analysts.

This is achieved through user-friendly tools with visual interfaces, dashboards, and ready-made reports that allow quick insights and decision-making.

Advantages of self-serve analytics:

• Quick access to data
• Reduced load on analytics teams
• Increased engagement and independence of teams

Example: a product manager independently builds conversion reports in a BI system without consulting developers or analysts.