What is sales-led growth?

Sales-led growth is a company growth strategy that focuses primarily on sales through direct interaction with customers. Unlike product-led growth, where the product itself attracts and retains users, here the key role is played by sales teams.

Features of sales-led growth:

• Active sales and negotiations with potential clients.
• Personalized approach and customization of proposals.
• Often used in the B2B segment with expensive or complex products.

Example: a company hires a sales department that calls potential clients, conducts presentations, and closes deals, stimulating revenue growth.