What are actionable metrics?

Actionable metrics are indicators that provide concrete understanding and enable decision-making to improve a product or process. Unlike vanity metrics (indicators that look good but do not impact the business), actionable metrics are directly related to actions and changes.

For example, not just the number of users, but the percentage of users who made a purchase after registration — this is an actionable metric because it helps understand how effectively the sales funnel works and what needs to be improved.

Main features of actionable metrics:

• Measurable and specific
• Related to key business goals
• Help identify causes of changes
• Lead to specific actions for improvement

Example:

- Number of active users — vanity metric
- Conversion rate from registration to purchase — actionable metric