How to calculate the conversion rate?

Conversion rate (CR) is the ratio of the number of users who performed a target action to the total number of users who had the opportunity to do so.

Formula:

Conversion Rate = (Number of conversions / Total visitors) * 100%

For example, if 1000 people visited the site and 50 of them made a purchase, then:

Conversion Rate = (50 / 1000) * 100% = 5%

This metric helps evaluate the effectiveness of marketing campaigns, interface usability, and other factors influencing user behavior.