How does OKR differ from KPI?

OKR (Objectives and Key Results) and KPI (Key Performance Indicators) are different goal and performance management tools.

• OKR is a method of setting ambitious goals (Objectives) and measurable key results (Key Results) that show progress. OKRs are usually focused on growth, innovation, and strategic changes. They set the direction and motivate the team.

• KPI are performance indicators that measure how well current processes and tasks are being performed. KPIs are more often used to monitor stability and efficiency.

Example:

• OKR: "Increase user engagement by 30% in a quarter" with key results such as "Launch new feature X", "Conduct 3 marketing campaigns".
• KPI: "Average service response time no more than 200 ms", "User retention rate 85%".

Thus, OKRs are about ambitions and development, KPIs are about measuring current efficiency.