How to choose the right metric for a team?

Choosing the right metric for a team depends on the product's goals and its development stage. It is important that the metric is:

• Relevant — reflects the key result the team wants to achieve.
• Measurable — data on the metric should be accessible and accurate.
• Behavior-influencing — the metric should motivate the team to take the necessary actions.

For example, for a team working on a mobile app, the metric could be "active users per week" or "retention rate." For an e-commerce team, it could be "conversion rate" or "average check."

A good practice is to choose one main metric (North Star Metric) and several auxiliary ones that help understand the reasons for changes.