What should be in the MVP to launch Ozon in the UAE?

To launch Ozon in the UAE in an MVP (minimum viable product), it is necessary to focus on key functions that ensure the basic operation of the marketplace and meet the needs of the local market. The main components of the MVP may include:

• Localization of the interface and content into Arabic and English.
• Integration with local payment systems and currency (UAE dirham).
• Established logistics considering regional features (delivery, customs).
• Product catalog prioritizing popular and in-demand categories in the UAE.
• Simple and convenient registration for users and sellers.
• Basic review and rating system to increase trust.
• Support for customer service in the local language.

The MVP should allow users to make purchases and sellers to list products with minimal delays and complexities, to quickly test hypotheses and gather feedback for further development.