What is the difference between app link and deep link in mobile applications?

Deep link is a link that takes the user directly to a specific screen or content within a mobile app if it is installed. If the app is not installed, it usually redirects to the app store.

App link is an extension of deep link supported by Android (starting from version 6.0), which allows opening links directly in the app without intermediate user choice if the domain owner has verified the domain.

Main difference:

• Deep link may require user to choose an app or fallback to the web.
• App link provides a more reliable and transparent way to open links in the app without extra actions.

Example of deep link: myapp://product/123 Example of app link: https://www.example.com/product/123 with domain verification for opening in the app.