Junior — Middle
Can you list the main metrics used to evaluate notifications?
sobes.tech AI
Answer from AI
Key metrics for evaluating the effectiveness of notifications in Android applications include:
- Open Rate — the percentage of users who opened the notification after receiving it.
- Click-Through Rate (CTR) — the percentage of users who clicked on the notification and entered the app.
- Conversion Rate — how many users performed a target action after interacting with the notification.
- Delivery Rate — the proportion of successfully delivered notifications out of the total sent.
- Dismiss Rate — how many notifications were dismissed or closed without interaction.
- Engagement Time — the time spent by the user in the app after receiving the notification.
These metrics help understand how relevant and effective notifications are for users, as well as optimize their delivery strategy.